What's Happening?
Matson has partnered with WhaleSpotter to deploy a whale detection system developed by the Woods Hole Oceanographic Institution (WHOI). This makes Matson the first container shipping company to utilize
this advanced marine protection technology. The WhaleSpotter system uses thermal and AI-driven detection to monitor whales up to three nautical miles away, providing real-time alerts to vessel crews to prevent whale strikes. Matson has trialed three units and ordered four more for its vessels serving Hawaii and Alaska. The technology, refined to meet zero-false-alert requirements, is already being used by Matson crews to protect whales.
Why It's Important?
The partnership between Matson and WhaleSpotter represents a significant advancement in marine conservation efforts. By deploying this technology, Matson is taking proactive steps to reduce the risk of whale strikes, which are a major threat to whale populations. This initiative not only enhances the company's environmental responsibility but also sets a precedent for other shipping companies to follow. The successful implementation of WhaleSpotter could lead to broader adoption across the maritime industry, potentially leading to improved protection for marine life globally.
What's Next?
Matson plans to expand the deployment of WhaleSpotter units across its fleet, with the first 50 commercial units already in use. The company aims to increase the number of units on container, cruise, and research vessels worldwide. This expansion could lead to increased awareness and adoption of whale protection technologies in the shipping industry, encouraging other companies to invest in similar systems.
Beyond the Headlines
The collaboration between Matson and WhaleSpotter highlights the growing importance of integrating technology with environmental conservation. The use of AI and thermal detection in marine protection could pave the way for more innovative solutions to address ecological challenges. This development also underscores the role of private companies in supporting scientific research and environmental initiatives.











