What's Happening?
Channel Seven is set to launch its largest NFL season coverage yet, starting with the 2025/26 opener featuring the Philadelphia Eagles against the Dallas Cowboys. The network will debut a revamped weekly NFL program, 'NFL Tailgate,' hosted by Ben Graham and Cam Luke. The show will explore key storylines and questions throughout the season. Seven's NFL coverage saw a 6% increase in viewership last year, prompting the NFL to schedule its first-ever game in Australia next season. The expanded coverage includes live broadcasts of Thursday night matches and Sunday afternoon games.
Why It's Important?
The increased NFL coverage by Channel Seven reflects the growing popularity of American football in Australia. This expansion could further boost the sport's fanbase, especially with the inclusion of local players in NFL rosters. The decision to host an NFL game in Australia signifies the league's commitment to international growth and could lead to more global events. For Australian viewers, this means greater access to live NFL action, potentially increasing engagement and interest in the sport.
