What's Happening?
Brendan Vacations has announced its entry into the Australian and New Zealand markets with a special 'Launch Sale' for 2026. The travel company is offering significant savings on its bespoke journeys through
Ireland and Scotland, aimed at providing deep cultural immersion. The initiative is supported by a Dublin-based team and features a variety of travel styles designed to connect travelers authentically with Celtic culture. The sale includes savings of up to AU$3,000 per couple for small group tours, AU$1,800 for private driver and luxury self-drive options, and AU$1,200 for self-drive and rail vacations. Brendan Vacations is also hosting a webinar to equip travel advisors in Australia and New Zealand with the necessary tools to sell these journeys effectively.
Why It's Important?
The launch of Brendan Vacations in Australia and New Zealand represents a significant expansion for the company, tapping into a new market with a strong interest in cultural and heritage travel. This move is likely to benefit the local travel industry by providing new opportunities for travel advisors and enhancing the variety of travel experiences available to consumers. The substantial savings offered could attract a large number of travelers, boosting tourism to Ireland and Scotland and fostering economic benefits for these regions. Additionally, the focus on authentic cultural experiences aligns with growing consumer demand for meaningful travel, potentially setting a trend for other travel companies to follow.
What's Next?
Brendan Vacations is set to host a dedicated training webinar for travel advisors in Australia and New Zealand on November 20, 2025. This webinar will cover various topics, including travel styles, sample itineraries, and responsible travel practices. The company aims to ensure that advisors are well-prepared to promote and sell the new travel programs effectively. As the booking deadline for the launch sale is January 30, 2026, travel advisors and consumers will need to act quickly to take advantage of the savings. The success of this launch could lead to further expansion and similar initiatives in other markets.
Beyond the Headlines
The introduction of Brendan Vacations to the Australian and New Zealand markets could have long-term implications for the travel industry, particularly in terms of promoting sustainable and culturally immersive travel experiences. By emphasizing responsible travel and authentic cultural connections, the company is contributing to a shift in consumer preferences towards more meaningful and environmentally conscious travel. This approach may encourage other travel companies to adopt similar practices, potentially leading to broader industry changes that prioritize sustainability and cultural preservation.
