What's Happening?
Post Malone, the American rapper and singer, has launched his new fashion label, Austin Post, in Paris. The debut took place at the mansion once owned by Karl Lagerfeld, where Malone showcased his collection featuring Western-inspired designs such as snap-front denim shirts, fringed leather jackets, and cowboy boots. The collection, named Season 1, reflects Malone's personal style and includes denim made in the United States. Malone is currently on his 'Big Ass World Tour' in Europe, with a performance scheduled in Paris. The launch event attracted notable figures from the fashion industry, including editors and retail buyers, and featured collaborations with brands like Lucchese for boots and Jacques-Marie Mage for eyewear.
Why It's Important?
The launch of Austin Post marks Post Malone's entry into the fashion industry, expanding his influence beyond music. This move could impact the fashion market by introducing a new brand that blends Western aesthetics with contemporary fashion. Malone's decision to debut in Paris, a global fashion hub, signifies his ambition to reach an international audience. The brand's focus on affordability compared to luxury labels may attract a broader consumer base, potentially influencing trends in Western-inspired fashion. The collaboration with established brands like Lucchese and Jacques-Marie Mage highlights the potential for cross-industry partnerships, which could benefit both the fashion and music sectors.
What's Next?
Following the Paris debut, Post Malone plans to open a pop-up store in the Marais district and host a presentation in New York to launch his Foundation Collection. This collection will feature tailored silhouettes inspired by Malone's wardrobe, aiming to establish a permanent line. The upcoming events in New York could further solidify the brand's presence in the U.S. market and attract attention from American consumers. As Malone continues his tour, the brand may leverage his popularity to expand its reach and influence in the fashion industry.
