What's Happening?
Maxis has announced a strategic partnership with Globe Teleservices Pte. Ltd. to implement an AI-powered firewall for messaging and voice traffic across its network in Malaysia. This fully managed solution
aims to enhance network security, traffic integrity, and fraud prevention, benefiting millions of Maxis subscribers. The firewall will ensure the quality of international messaging traffic entering the country, providing businesses with stronger delivery assurance and mobile users with a safer experience. Maxis' Chief Enterprise Business Officer, Prateek Pashine, emphasized the importance of customer trust and experience, highlighting the role of AI-powered controls and continuous monitoring in achieving these goals.
Why It's Important?
The deployment of an AI-powered firewall by Maxis represents a significant advancement in telecommunications security. By leveraging AI technology, Maxis aims to protect its network from malicious SMS and voice calls, enhancing the overall user experience and safeguarding customer data. This move could set a precedent for other telecom companies to adopt similar technologies, potentially leading to industry-wide improvements in network security and fraud prevention. The partnership with Globe Teleservices underscores the growing importance of collaboration in addressing cybersecurity challenges.
