What's Happening?
The Dallas Stars have been announced as the hosts for the 2027 NHL Stadium Series game, which will take place at AT&T Stadium in Arlington, Texas, on February 20, 2027. This announcement was made during
ESPN's 'Monday Night Countdown' before a Dallas Cowboys game. The Stars have previously hosted an outdoor game, the 2020 Winter Classic, which was attended by 85,630 fans, marking it as the third-largest crowd for an NHL outdoor game. The upcoming game will be the first hockey event at AT&T Stadium, a venue known for hosting various major sports and entertainment events.
Why It's Important?
Hosting the 2027 NHL Stadium Series at AT&T Stadium is significant for the Dallas Stars and the NHL as it highlights the growing popularity of hockey in non-traditional markets like Texas. The event is expected to draw a large crowd, showcasing the sport's expansion and the fanbase's enthusiasm in the region. This move also underscores the NHL's strategy to bring outdoor games to diverse venues, enhancing the league's visibility and appeal. The Stars' involvement in such high-profile events can boost their brand and fan engagement, potentially leading to increased revenue and support.
What's Next?
The NHL and the Dallas Stars will likely begin preparations for the event, including selecting an opponent for the game. The Stars' management will work closely with AT&T Stadium officials to ensure a successful event. Fans and stakeholders will be keenly watching for further announcements regarding ticket sales and additional activities surrounding the game. The event's success could influence future decisions on hosting similar events in other non-traditional hockey markets.
