What's Happening?
Social media influencers Jack Steele and Matt Ford, known as The Inspired Unemployed, are seeking a social media intern to help promote their travel brand, ARRIVAL, on TikTok. ARRIVAL, launched in July, focuses on off-the-beaten-path adventures. The internship will take place in Queenstown, New Zealand, for six weeks starting in early November. Applicants are encouraged to submit creative video entries on TikTok or Instagram, showcasing their fit for the role. The selected intern will have their travel and accommodation expenses covered, along with per diems during the internship.
Why It's Important?
This initiative highlights the growing trend of leveraging social media platforms like TikTok for brand promotion, particularly in the travel industry. By engaging with creative talent, The Inspired Unemployed aim to enhance their brand's visibility and appeal to a younger, tech-savvy audience. The internship offers a unique opportunity for individuals interested in social media marketing and travel, potentially influencing career paths and industry practices. The focus on off-the-beaten-path adventures aligns with the increasing demand for personalized and unique travel experiences.
What's Next?
Shortlisted candidates will be evaluated based on their ability to represent the ARRIVAL brand on TikTok. Finalists will undergo interviews and a public voting process to determine the winner. This approach not only engages the audience but also ensures the intern aligns with the brand's vision. The internship could set a precedent for similar opportunities in the travel and social media sectors, encouraging other brands to adopt innovative recruitment strategies.
Beyond the Headlines
The internship reflects broader shifts in employment and marketing strategies, emphasizing creativity and digital engagement. It underscores the importance of social media in shaping consumer perceptions and driving brand success. The initiative may inspire other influencers and companies to explore unconventional methods for brand expansion and audience engagement.
