iQIYI Unveils 400+ New Titles at iJOY Conference, Emphasizing AI and Diverse Content

What's Happening?

At the 2025 iJOY Conference in Shanghai, iQIYI announced over 400 new titles for 2025 and 2026, showcasing a strategy that blends popular intellectual property (IP) with AI-powered content. The company aims to redefine storytelling by integrating AI into both long- and short-form content, enhancing the digital entertainment experience. iQIYI plans to expand its IP ecosystem across various formats, including films, animations, and documentaries, while also investing in immersive offline experiences. The conference highlighted the company's commitment to delivering emotional value through diverse content, supported by AI's transformative impact on production and marketing.

Why It's Important?

iQIYI's announcement marks a significant shift in the entertainment industry, as the integration of AI into content creation and distribution promises to reshape how audiences engage with media. By expanding its IP ecosystem and investing in diverse formats, iQIYI is positioned to cater to a wide range of audience interests, potentially increasing its market share and influence. The focus on emotional value and immersive experiences reflects a broader trend towards personalized and interactive entertainment, which could drive innovation and competition in the industry. The company's strategy may also set new standards for content quality and audience engagement.

What's Next?

iQIYI plans to open a new iQIYI Land in Beijing, offering fans immersive experiences with their favorite shows and characters. The company will continue to broadcast major sports events, including the 2026 FIFA World Cup, supported by original programming. Additionally, iQIYI is launching the 'Peter Pau × iQIYI AI Theater', inviting global creators to develop AI-driven films. These initiatives are expected to enhance iQIYI's brand presence and foster deeper audience engagement. As AI becomes more integrated into operations, iQIYI's approach may influence industry standards and inspire similar strategies among competitors.