What's Happening?
In November 2025, several significant shifts are occurring in the music industry. Spotify is set to introduce music videos in the U.S. and Canada, expanding its video beta program. Additionally, the National Music Publishers' Association (NMPA) has launched
an opt-in portal for publishers to license audiovisual rights directly, potentially altering payouts for indie songwriters. These changes are expected to impact how fans discover music and how artists and publishers negotiate deals. Spotify's growth, with 5 million new paid subscribers, further supports its video experiments, while the Hollywood Music In Media Awards spotlight film music as a streaming driver.
Why It's Important?
These developments in the music industry signify a shift towards more integrated audiovisual experiences for consumers. Spotify's introduction of music videos could change the landscape of music discovery, steering users away from platforms like YouTube. The NMPA's new licensing portal offers indie publishers a chance for higher payouts, potentially reshaping the financial dynamics within the industry. As streaming services continue to evolve, these changes could lead to new opportunities for artists and publishers, influencing how music is marketed and consumed. The focus on film music during awards season highlights the growing importance of soundtracks in streaming platforms.
