What's Happening?
The Marketing + Media Alliance (MMA MENA) has announced the winners of the SMARTIES KSA 2025 Awards, held in Riyadh, Saudi Arabia. The awards recognize the most effective and innovative marketing campaigns
in the Kingdom, celebrating brands, agencies, and tech enablers that are leading marketing transformation. The event awarded over 95 trophies across more than 25 categories, highlighting advancements in AI, MarTech, social media, e-commerce, and creative storytelling. Notable campaigns included 'INTO THE SNAPVERSE' by Hungerstation and 'THE ART OF STAINS' by Unilever, among others.
Why It's Important?
The SMARTIES KSA 2025 Awards underscore the dynamic evolution of the marketing landscape in Saudi Arabia, driven by emerging technologies and changing consumer behaviors. By recognizing innovative campaigns, the awards highlight the importance of adapting to new marketing trends such as AI and Web3. This event not only celebrates achievements but also sets benchmarks for future marketing strategies in the region. The recognition of leading brands and agencies serves as an inspiration for others to innovate and excel in their marketing efforts, fostering a competitive and creative environment.
