What's Happening?
Paramount+ has announced the return of its drama series 'Landman' for a second season, premiering on November 16, 2025. The new season will consist of 10 episodes, released weekly through January 18, 2026.
The series, which was a breakout hit for the streaming platform, will see the return of stars Billy Bob Thornton and Demi Moore, with Sam Elliott being promoted to a series regular. The scheduling of the premiere is strategically placed during peak TV season to maximize viewership and drive new subscriptions.
Why It's Important?
The return of 'Landman' is significant for Paramount+ as it tests the sustainability of its previous success. The series was the platform's top original, and its second season is expected to maintain viewer engagement through weekly releases. This move is part of a broader strategy by streaming services to leverage popular shows to boost subscriptions and social media buzz. The success of 'Landman' could influence future programming decisions and investment in serialized dramas.
What's Next?
If 'Landman' maintains its viewership, Paramount+ may continue to invest in serialized dramas and veteran cast promotions. The platform could also increase production budgets for similar projects, aiming to capitalize on appointment viewing trends. The outcome of this strategy will likely impact how streaming services schedule and promote their content in the future.
Beyond the Headlines
The scheduling of 'Landman' during peak TV season highlights the competitive nature of streaming services in attracting viewers. This approach may lead to increased competition among platforms, pushing them to innovate in content delivery and viewer engagement strategies.
