Running Press and Cloudco Launch New YA Series Inspired by 1980s Nostalgia

What's Happening?

Running Press Kids has partnered with Cloudco Entertainment to launch two new young adult series under the RP Teens imprint. The series are inspired by 1980s intellectual properties, including Lady Lovely Locks and Ellen Poe. The Lady Lovely Locks series, written by Carrie Harris, reinvents the nostalgic doll brand with elements of fairy tales and cosplay. Ellen Poe, created by Ryan Wiesbrock, draws inspiration from Edgar Allan Poe, featuring a protagonist who uncovers secrets in Poe's journal. The collaboration aims to bring these properties to a new generation while appealing to adults who remember the originals.

Why It's Important?

The partnership between Running Press and Cloudco highlights the growing trend of reviving nostalgic brands for new audiences. By tapping into the 1980s nostalgia, the series may attract both young readers and adults who fondly remember the era. This approach could expand the market for young adult fiction, offering fresh content that blends classic themes with modern storytelling techniques. The collaboration also underscores the importance of intellectual property in the publishing industry, as companies seek to leverage established brands to drive sales.

What's Next?

The first titles in the Lady Lovely Locks series are set for release in 2026, with Ellen Poe following later that year. Running Press and Cloudco may continue to explore additional properties for adaptation, potentially expanding their YA fiction offerings. The success of these series could lead to further collaborations between publishing and entertainment companies, as they seek to capitalize on nostalgia-driven content.

Beyond the Headlines

The revival of 1980s brands reflects broader cultural trends, where nostalgia plays a significant role in consumer behavior. This phenomenon may influence other industries, such as fashion and entertainment, as they seek to tap into the emotional connections people have with past decades. The series also raises questions about the balance between preserving original content and innovating for contemporary audiences.