Vegamour Launches LinkedIn Campaign to Expand Beauty Brand Influence

What's Happening?

Vegamour, a biotech-powered hair wellness company, is pioneering a new approach to beauty marketing by leveraging LinkedIn as a platform for storytelling and community building. The company has appointed Iryna Kremin as its first chief LinkedIn advisor and initiated a creator-led campaign to establish LinkedIn as a viable channel for beauty brands. This move is based on the platform's growing engagement metrics, including a 36% increase in video views and a user base that largely consists of affluent professionals. Vegamour aims to position itself as a research-backed brand focusing on authority and credibility, distinguishing LinkedIn from other social media platforms like TikTok and Instagram.

Why It's Important?

This strategic shift by Vegamour could redefine how beauty brands engage with their audience, particularly in professional settings. By tapping into LinkedIn's unique user demographics, which include high-income professionals, Vegamour is setting a precedent for beauty brands to explore new avenues for growth and influence. This could lead to a broader acceptance of LinkedIn as a platform for industries traditionally focused on consumer-driven platforms. The campaign's success may encourage other beauty brands to follow suit, potentially altering the landscape of beauty marketing and expanding the role of LinkedIn beyond its traditional use as a professional networking site.

What's Next?

If Vegamour's campaign proves successful, it could lead to increased investment from beauty brands in LinkedIn as a marketing platform. This may result in more brands appointing LinkedIn advisors and developing tailored content strategies to engage with the platform's professional audience. Additionally, LinkedIn could see a rise in beauty-related content, prompting the platform to enhance its features to better support this new type of engagement. The success of this initiative could also influence LinkedIn's advertising strategies, potentially increasing its share of social ad spend.