What's Happening?
The Centers for Medicare & Medicaid Services (CMS) has announced the launch of the GENErating cost Reductions fOr U.S. Medicaid (GENEROUS) model, aimed at implementing most-favored nation pricing within the Medicaid program. This initiative, set to begin
in 2026, will allow participating state Medicaid programs to purchase certain drugs at prices comparable to those paid in other countries. The model is designed to ensure fairer and more competitive pricing for Americans. CMS reported that Medicaid's total gross spending on drugs reached $100 billion in 2024, marking a $10 billion increase from 2022. The GENEROUS model will enable CMS to negotiate drug prices with pharmaceutical companies, while states that participate can apply uniform and transparent coverage criteria. CMS Administrator Mehmet Oz emphasized the model's role in ensuring state Medicaid programs pay reasonable prices for prescription drugs, preserving funds for vulnerable populations.
Why It's Important?
The introduction of the GENEROUS model is significant as it addresses the escalating costs of prescription drugs within the Medicaid program, which impacts millions of Americans. By aligning drug prices with international standards, the model aims to reduce financial burdens on state Medicaid programs and ensure more equitable access to medications for patients. This initiative could lead to substantial savings for Medicaid, potentially freeing up resources for other healthcare needs. Pharmaceutical companies may face pressure to adjust pricing strategies, which could influence broader market dynamics. The model also promotes consistency across states, benefiting both patients and healthcare providers by standardizing drug coverage criteria.
What's Next?
CMS has issued a request for applications from drug manufacturers interested in participating in the GENEROUS model, along with letters of intent from states. Medicaid agencies expressing interest will be invited to formally apply and may opt into negotiated terms and prices. The model's launch follows agreements between the Trump administration and major drugmakers like AstraZeneca and Pfizer to advance most-favored nation pricing. As the model progresses, stakeholders will likely monitor its impact on drug pricing and Medicaid spending, with potential adjustments based on initial outcomes and feedback from participating states and pharmaceutical companies.












