What's Happening?
ABC News has announced the expansion of its news program 'What You Need to Know' to the Disney+ streaming platform. The program, co-hosted by Senior Political Correspondent Rachel Scott, will now be available exclusively on Disney+, offering viewers access to in-depth news coverage and analysis. This move reflects the growing trend of news organizations leveraging streaming services to reach broader audiences and adapt to changing media consumption habits.
Why It's Important?
The expansion of 'What You Need to Know' to Disney+ signifies a shift in how news content is distributed and consumed. As traditional television viewership declines, streaming platforms offer a new avenue for reaching audiences, particularly younger viewers who prefer on-demand content. This strategic partnership between ABC News and Disney+ could enhance viewer engagement and provide a competitive edge in the evolving media landscape. It also highlights the importance of adapting to technological advancements in the news industry.
