What's Happening?
E-commerce, defined as the buying and selling of goods and services over the internet, has evolved significantly since its inception. The first secure online transaction occurred in 1994, marking a pivotal
moment in the industry's history. Today, e-commerce is powered by advanced technologies and platforms, with sales projected to surpass $6 trillion by 2026. The industry encompasses various models, including direct-to-consumer, business-to-business, and consumer-to-consumer transactions, facilitated by platforms like Shopify and Amazon.
Why It's Important?
E-commerce's growth reflects the increasing reliance on digital platforms for shopping, driven by consumer demand for convenience and accessibility. The industry's expansion impacts global retail strategies, pushing businesses to innovate and adapt to changing market dynamics. The integration of AI and mobile technology enhances personalization, driving customer engagement and sales. As e-commerce continues to evolve, it remains a critical component of modern retail, influencing consumer behavior and business operations worldwide.
