What's Happening?
Actor Bradley Cooper is taking a stand against Uber Eats' ongoing conspiracy theory that football was invented to sell more food. This theory, initially introduced by actor Matthew McConaughey in 2024, suggests that the NFL and the sport of football are elaborate schemes to boost food sales. Uber Eats, the official delivery partner of the NFL, has continued to promote this idea through various campaigns, including a notable Super Bowl ad featuring celebrities like Kevin Bacon and Martha Stewart. Cooper, a dedicated Philadelphia Eagles fan, is featured in a new ad campaign where he humorously debunks the conspiracy, aiming to protect the integrity of the sport. The campaign, created by Special US, will debut during the NFL's Sunday Night Football on September 14.
Why It's Important?
This campaign highlights the intersection of sports and marketing, showcasing how brands like Uber Eats leverage popular cultural events to engage with consumers. By involving high-profile celebrities and tapping into the humor and passion of sports fans, Uber Eats aims to strengthen its brand association with football and food delivery. The campaign not only entertains but also reinforces Uber Eats' position in the competitive food delivery market, potentially increasing its customer base among NFL fans. The involvement of Bradley Cooper, a well-known actor and football enthusiast, adds credibility and appeal to the campaign, potentially enhancing its impact.
