What's Happening?
HEI Hotels & Resorts has partnered with IRIS, a global provider of mobile F&B and guest experience platforms, to enhance mobile ordering across its properties. This initiative follows a successful implementation that resulted in increased guest spending and operational efficiency. The IRIS platform allows guests to order and pay for items at various touchpoints, including room service and poolside areas. The collaboration has led to significant revenue growth, with properties like The Gwen, Chicago, and The Westin Riverwalk San Antonio reporting substantial increases in transaction values. HEI plans to expand the IRIS platform to more properties, aiming to further improve guest satisfaction and streamline operations.
Why It's Important?
The adoption of IRIS mobile ordering by HEI Hotels & Resorts signifies a shift towards digital solutions in the hospitality industry, enhancing guest convenience and operational efficiency. This move is crucial as it allows hotels to compete with online delivery services by offering personalized and convenient options. The increased guest spending and improved service efficiency highlight the potential for digital platforms to drive revenue growth in the hospitality sector. As more hotels adopt such technologies, the industry may see a transformation in how services are delivered, potentially setting new standards for guest experiences.
What's Next?
HEI Hotels & Resorts plans to extend the IRIS platform across additional properties, aiming to further capitalize on the benefits of mobile ordering. This expansion could lead to more widespread adoption of digital solutions in the hospitality industry, encouraging other hotel chains to explore similar technologies. The ongoing collaboration with IRIS may also result in further innovations and enhancements to the platform, potentially offering new features that could redefine guest interactions and service delivery in hotels.
