What's Happening?
Journey Beyond has announced the return of its Become a Beyonder campaign, offering travel agents the opportunity to participate in a 10-day famil in March 2026. The campaign aims to enhance agents' understanding of Journey Beyond's products through firsthand experiences. The famil includes exclusive tours and accommodations, such as a safari experience at Monarto Safari Resort and a journey aboard The Ghan Expedition. Agents can enter the campaign through various categories, including bookings, sales, service stories, creative campaigns, and webinar participation. The campaign runs from September 1 to October 31, 2025.
Why It's Important?
The relaunch of Journey Beyond's mega famil campaign is significant for the travel industry, as it provides agents with immersive experiences that can enhance their ability to sell Journey Beyond's products. By participating in the famil, agents gain expert knowledge, which can translate into better customer service and increased sales. The campaign also highlights the importance of experiential learning in the travel sector, encouraging agents to become brand advocates. This initiative could lead to increased bookings and revenue for Journey Beyond, benefiting the broader tourism industry.
What's Next?
Travel agents interested in the campaign can enter through multiple categories, with the opportunity to win a place on the famil. Journey Beyond will continue to promote the campaign through webinars and trade assets, encouraging agents to engage with the brand. The company is likely to reveal additional experiences and incentives as the campaign progresses, maintaining excitement and participation among agents.