What's Happening?
Oris has partnered with Cervo Volante to release the Big Crown Pointer Date watch, featuring a burnt maple gradient dial with rich orange hues. The watch includes Superluminova coating for enhanced night-time readability and maintains vintage elements with cathedral-style hands and a fluted bezel. It is equipped with quick-change deer leather straps and a matching leather pouch, priced at CHF2,250 or approximately $2,828 USD. The watch is powered by the Oris Caliber 754, based on a Sellita SW200-1, offering a pointer-date complication, stop-seconds function, and a 41-hour power reserve.
Why It's Important?
The collaboration between Oris and Cervo Volante emphasizes the integration of design and functionality in watchmaking. The fall-inspired design caters to consumers seeking seasonal aesthetics and unique craftsmanship. The use of sustainable materials, such as deer leather, aligns with growing consumer demand for environmentally conscious products. This release may strengthen Oris's position in the luxury watch market by appealing to collectors and enthusiasts who value both style and substance. The partnership also highlights the importance of collaborations in expanding brand reach and enhancing product offerings.
