What is the story about?
What's Happening?
ExtraMile Convenience Stores, a joint venture between Chevron and Jacksons Food Stores, secured second place in CSP's 2025 Mystery Shop audit with a score of 96.8%. The audit evaluates convenience-store chains on cleanliness, customer service, and store maintenance. ExtraMile's recent interior refresh, including modernized layouts and improved beverage areas, contributed to its high scores. The chain is now focusing on exterior updates, aiming for completion by 2027.
Why It's Important?
The recognition in CSP's Mystery Shop audit highlights ExtraMile's commitment to enhancing customer experience, which is crucial in the competitive convenience-store industry. By investing in store improvements, ExtraMile aims to attract more customers and increase brand loyalty. This focus on quality and service can lead to higher sales and profitability, benefiting both franchise owners and the parent companies, Chevron and Jacksons Food Stores.
What's Next?
ExtraMile plans to complete its exterior updates by 2027, which includes new trade dress and logos across all stores. The company will continue to focus on customer service and store maintenance, leveraging its mystery shop programs to ensure consistent quality. This ongoing commitment to improvement may lead to further recognition in future audits and increased customer satisfaction.
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