What is the story about?
What's Happening?
Channel 4 Sales has expanded its measurement tools to include carbon emissions for linear TV ads. This initiative follows the earlier launch of similar measurement capabilities for digital platforms, aiming to provide advertisers with insights into the environmental impact of their campaigns.
Why It's Important?
The introduction of carbon emission measurement for TV ads by Channel 4 Sales reflects a growing trend towards sustainability in advertising. By offering these insights, Channel 4 enables advertisers to make more environmentally conscious decisions, potentially reducing the carbon footprint of their campaigns. This move aligns with broader industry efforts to address climate change and promote sustainable practices.
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