What is the story about?
What's Happening?
Julie Cheetham has been appointed as the new Chair of the Board of Trustees for The Long Run, a leading community of nature-based tourism businesses. She succeeds Louise Cottar, who has led the organization for the past decade. Cheetham brings over two decades of experience in sustainability leadership, currently serving as the COO of Travalyst and having been part of the founding team of the sustainability platform Weeva. The Long Run, under its 4C framework—Conservation, Community, Culture, and Commerce—aims to empower its members to drive measurable impact and inspire change across the tourism sector.
Why It's Important?
The appointment of Julie Cheetham is significant as it underscores The Long Run's commitment to sustainability and the transformative power of tourism. With her extensive experience, Cheetham is expected to further the organization's mission to strengthen the resilience of nature-based enterprises. This move is crucial as the tourism industry faces increasing pressure to address environmental challenges and promote sustainable practices. The Long Run's efforts could serve as a model for other sectors looking to integrate sustainability into their operations.
What's Next?
Under Cheetham's leadership, The Long Run is expected to continue its efforts in promoting sustainable tourism practices. The organization will likely focus on expanding its impact and influence, potentially collaborating with other stakeholders in the tourism and environmental sectors. This could involve new initiatives aimed at enhancing the sustainability of tourism operations and increasing awareness of the role tourism can play in addressing global environmental challenges.
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