What's Happening?
Frieze Seoul, held from September 3-6, 2025, at the Coex convention center in Gangnam, showcased a diverse range of art from Korea and Asia. Despite economic concerns and a slower market, the fair reported strong sales, including Mark Bradford's mixed media work sold for $4.5 million. The fair attracted a younger collector base and featured fewer Western exhibitors, focusing more on regional artists. The event coincided with Seoul Fashion Week, adding celebrity buzz and drawing significant institutional presence from global curators and directors.
Why It's Important?
Frieze Seoul's success amidst economic challenges highlights the resilience and adaptability of the art market in Asia. The fair's ability to attract a younger, diverse collector base and maintain strong sales despite economic slowdowns demonstrates the growing importance of Seoul as an art market hub. The presence of international curators and directors underscores the fair's significance in fostering global art exchanges and cultural dialogue. This event reflects broader trends in the art industry, where regional markets are gaining prominence and influencing global art dynamics.
