What's Happening?
Oula, a collaborative maternity care practice, has been honored with the Modern Healthcare 2025 Best in Business Award in the 'Patient Experience & Engagement' category. This recognition highlights Oula's
innovative approach to maternal healthcare, which integrates midwives, OBGYNs, mental health professionals, and care navigators into a cohesive team. The model emphasizes shared decision-making and personalized care, resulting in improved patient outcomes such as fewer cesarean births and lower preterm birth rates. Oula's approach also includes digital tools for continuous patient engagement, contributing to a high Net Promoter Score of over 90.
Why It's Important?
The recognition of Oula's model underscores a significant shift in maternal healthcare towards more integrated and patient-centered care. By combining holistic midwifery with obstetric expertise, Oula addresses the limitations of traditional maternity care systems, which often operate in silos. This model not only improves clinical outcomes but also enhances patient satisfaction and engagement, setting a new standard for maternal healthcare. The success of Oula's approach could influence broader healthcare practices, encouraging more providers to adopt similar collaborative models to improve care delivery and patient experiences.
What's Next?
Oula plans to continue expanding its services across New York and Connecticut, with potential for further growth. The recognition from Modern Healthcare may bolster Oula's efforts to influence healthcare policy and encourage other providers to adopt similar models. As the healthcare industry increasingly values patient-centered care, Oula's model could serve as a blueprint for reforming maternal healthcare nationwide. Stakeholders, including healthcare providers and policymakers, may look to Oula's success as a case study for improving healthcare delivery systems.
Beyond the Headlines
Oula's model highlights the potential for digital tools to enhance patient care beyond traditional clinical settings. By providing 24/7 access to care teams and resources, Oula fosters stronger patient-provider relationships and supports continuous care. This approach not only improves health outcomes but also addresses the growing demand for healthcare services that are accessible and responsive to patient needs. The integration of technology in healthcare delivery could lead to more personalized and efficient care models, reshaping the future of healthcare.
