What's Happening?
The popular word puzzle game Wordle, now owned by The New York Times, presented players with a challenging puzzle on October 25, 2025. The game, which allows players six attempts to guess a five-letter
word, has become a daily ritual for many. The solution to puzzle #1589 was 'gauge,' a word that can function as both a noun and a verb, referring to measurement. Wordle's editor, Tracy Bennett, has previously stated that no word is a bad choice for starting the puzzle, although 'trace' is recommended as a strong starter word. The game remains free to play, but a subscription is required for additional features.
Why It's Important?
Wordle's continued popularity highlights the enduring appeal of word games and puzzles in digital formats. The game's acquisition by The New York Times in 2022 has allowed it to reach a broader audience, integrating it into the publisher's suite of games. This move reflects a growing trend of traditional media companies expanding into digital entertainment to engage audiences. The game's simplicity and accessibility have made it a staple for casual gamers, contributing to the New York Times' digital subscription growth and engagement metrics.
