What's Happening?
Ore-Ida, known for its Tater Tots, has introduced a new product called CrouTots, aimed at transforming salads with a crunchy potato topping. Inspired by social media trends, CrouTots offer a savory flavor and satisfying crunch, making salads more appealing. The product is available for a limited time through Gopuff in select cities, including New York City and Los Angeles. Ore-Ida's Director of Marketing, Casey Turro, emphasized the brand's commitment to bringing excitement to mealtime with innovative products.
Why It's Important?
The introduction of CrouTots reflects the growing influence of social media on consumer food choices, with 77% of Americans reportedly making mealtime decisions based on online trends. This product launch could boost Ore-Ida's market presence by tapping into the viral food trend culture. It also highlights the potential for traditional food brands to innovate and adapt to changing consumer preferences, potentially increasing sales and brand engagement.
What's Next?
Ore-Ida's CrouTots are available exclusively through Gopuff, indicating a strategic partnership that could expand distribution channels for future products. The success of CrouTots may lead to further innovations in salad toppings or other potato-based products, as Ore-Ida continues to leverage social media trends to drive product development.
