What's Happening?
Infor Hospitality, in collaboration with Amazon Web Services (AWS), is hosting the Innovation Fest 2025, a one-day event aimed at hotel leaders to explore the integration of technology in the hospitality
industry. The event focuses on how automation, data, and creativity are reshaping service delivery and profitability in luxury hotels. Key sessions include discussions on sustainability, digital transformation, and guest experience redefinition, with insights from industry leaders such as Ocean Casino Resort and Sea Island. The event also features a demonstration of augmented reality and facial recognition technologies, showcasing their potential to enhance guest experiences and operational efficiency. A fireside chat with Camille Oostwegel, Owner and Managing Director of Oostwegel Collection, and Alan Young, VP of Strategy at Infor Hospitality, will conclude the event, emphasizing the balance between technology and emotional intelligence in service.
Why It's Important?
The Innovation Fest 2025 is significant as it highlights the growing importance of technology in the hospitality industry, particularly in the luxury segment. By focusing on sustainability, automation, and innovation, the event provides hotel leaders with insights into how these elements can drive profitability without compromising service authenticity. The integration of technologies like augmented reality and facial recognition can lead to faster guest recognition and frictionless check-ins, enhancing the overall guest experience. As the industry moves towards more data-driven and AI-powered systems, events like this help executives understand the strategic advantages of technology adoption, which is expected to increase productivity significantly in the coming years.
What's Next?
Following the Innovation Fest 2025, hotel leaders are likely to evaluate and implement the technologies showcased at the event to enhance their operations and guest experiences. The insights gained from the event may lead to increased investment in AI-powered revenue systems, data-driven guest recognition, and next-generation automation. As the industry continues to evolve, the focus will be on designing ecosystems that learn, adapt, and connect people intelligently, fostering a smarter and more human-centric future for hospitality.
Beyond the Headlines
The event underscores a broader trend in the hospitality industry where technology is not just a tool for operational efficiency but a means to enhance human connections and service quality. The emphasis on emotional intelligence and meaningful interactions suggests a shift towards a more holistic approach to hospitality, where technology amplifies rather than replaces the human element. This perspective aligns with the industry's move towards sustainable and authentic service models, which are increasingly valued by guests.











