What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, is recognized for its timeless and seasonless fashion essentials. The brand's collection includes soft textures and modern silhouettes that prioritize comfort without sacrificing style. Éterne's pieces, such as easy tanks and soft sweaters, are designed for layering, allowing for versatile styling options. The brand's focus on simplicity and quality has made it a favorite among fashion insiders, offering a sophisticated yet understated approach to everyday dressing.
Why It's Important?
Éterne's emphasis on timeless and versatile fashion reflects a growing consumer demand for sustainable and long-lasting clothing. By prioritizing quality and simplicity, the brand aligns with a shift towards conscious consumption, where consumers seek to invest in pieces that offer longevity and adaptability. This trend could influence the broader fashion industry to adopt more sustainable practices and design philosophies, potentially leading to a reduction in fast fashion's environmental impact.
