What's Happening?
Éterne, founded in 2020 by stylist Chloé Bartoli, is gaining popularity for its timeless and seasonless essentials. The brand's latest offerings focus on the art of layering, featuring easy tanks, tees, and soft sweaters designed to mix and match. The collection encourages styling with tones of charcoal, cream, and oxblood to create a cozy and elevated fall palette. Éterne's approach to fashion emphasizes simplicity and comfort without compromising style, appealing to fashion insiders and consumers looking for versatile wardrobe staples.
Why It's Important?
Éterne's focus on timeless and seasonless essentials reflects a growing consumer demand for sustainable and versatile fashion. By promoting layering techniques, the brand encourages consumers to maximize their wardrobe potential, reducing the need for frequent purchases and supporting sustainable fashion practices. This approach not only benefits the environment but also aligns with the industry's shift towards more responsible and conscious consumption. As consumers increasingly prioritize quality and longevity, brands like Éterne are well-positioned to influence future fashion trends.
