What's Happening?
UKG, a Massachusetts-based HR, pay, and workforce management company, has unveiled a new global brand identity and campaign titled 'When Work Works, Everything Works.' This initiative marks a significant step in UKG's mission to humanize work environments. The campaign, developed by Droga5, features actor Adam Scott as the voice of 'Work,' a character learning to improve. UKG's rebranding emphasizes the integration of HR, payroll, AI, and workforce intelligence to support organizational success. The company highlights the role of AI in reducing employee burnout, as evidenced by a survey showing lower burnout rates among AI users. The new visual identity, crafted by FUNDAMENTALco, aims to position UKG as a leading technology partner.
Why It's Important?
The rebranding and campaign underscore UKG's commitment to leveraging AI and workforce intelligence to enhance business operations and employee well-being. By focusing on reducing burnout and improving decision-making, UKG aims to create more resilient organizations. This move is significant for industries relying on efficient workforce management, as it promises to improve productivity and employee satisfaction. The campaign's emphasis on humanizing work aligns with broader trends in HR and business management, where employee well-being is increasingly prioritized.
What's Next?
UKG plans to debut its new campaign at the UKG Aspire conference on November 3, 2025. The campaign will be rolled out across various media platforms, including film, digital, and social media. As the campaign gains traction, it may influence other companies to adopt similar strategies, focusing on AI-driven workforce management solutions. Stakeholders, including business leaders and HR professionals, will likely monitor the campaign's impact on employee engagement and organizational performance.
