What's Happening?
Mulino Bianco, a subsidiary of Barilla, has introduced Buongrano, Italy's first biscuit made with 100% regenerative soft-wheat flour. The biscuit is certified by the FoodChain ID Regenerative Agriculture standard, ensuring that the wheat is sourced from
farms focused on improving soil health, biodiversity, and climate resilience. This initiative is part of Mulino Bianco's commitment to sustainable soft-wheat cultivation, which involves over 1,800 Italian farmers and 48,000 hectares of land. The company aims to make all its products with regenerative agriculture-derived flour by 2030.
Why It's Important?
Regenerative agriculture is gaining attention as a sustainable farming practice that can enhance soil fertility, biodiversity, and water cycles. Mulino Bianco's commitment to regenerative agriculture reflects a broader industry trend towards sustainability and environmental responsibility. By adopting these practices, the company is contributing to the reduction of CO2 emissions and the promotion of biodiversity. This initiative could influence other food manufacturers to adopt similar practices, driving progress towards a more sustainable food system.
What's Next?
Mulino Bianco plans to expand its use of regenerative agriculture practices and aims to have all its products made with regenerative flour by 2030. The company will continue to collaborate with scientific and institutional partners to support its sustainability goals. As consumer demand for sustainable products grows, Mulino Bianco's commitment to regenerative agriculture could enhance its market position and influence industry standards. Policymakers may also consider supporting regenerative agriculture through incentives and regulations to promote environmental sustainability.
