What's Happening?
Peter Naylor has been appointed as Nielsen's Chief Client Officer, a newly created role at the media measurement company. Naylor will work closely with Nielsen's clients, including advertisers and broadcasters,
to ensure their needs are met. He brings extensive experience from previous roles at Hulu, Snap, and Netflix, where he led advertising sales teams.
Why It's Important?
Naylor's appointment comes at a critical time for Nielsen, as the company faces competition from emerging measurement services like VideoAmp and Comscore. His expertise in digital advertising and client relations is expected to strengthen Nielsen's position in the industry and enhance its offerings to clients.
What's Next?
Naylor will focus on building relationships with Nielsen's clients and developing innovative measurement solutions. His role will be pivotal in navigating the competitive landscape and addressing the evolving needs of media clients.
