What is the story about?
What's Happening?
TechCrunch has announced that its flagship podcast, Equity, is now available in video format. The first video episode was released on September 19, 2025, marking a new phase for the podcast as it approaches the Disrupt event. Equity, which airs twice weekly, features interviews with key figures in the tech and startup sectors, including recent guests such as Wiz co-founder Ami Luttwak and author Karen Hao. The podcast also includes discussions on major tech developments and industry trends, led by editors and writers Kirsten Korosec, Maxwell Zeff, and Anthony Ha.
Why It's Important?
The transition to video format for TechCrunch's Equity podcast reflects a broader trend in media consumption, where audiences increasingly prefer visual content. This move could enhance engagement and reach, attracting viewers who favor video over audio. It also positions TechCrunch to leverage its content more effectively during the Disrupt event, potentially increasing its influence in the tech industry. The video format may offer new opportunities for advertisers and sponsors, benefiting TechCrunch's business model.
What's Next?
As TechCrunch continues to release video episodes of Equity, it may explore additional multimedia formats to further engage its audience. The upcoming Disrupt event could serve as a platform to showcase the podcast's new format, potentially leading to collaborations or partnerships with tech companies and startups featured in the podcast. Viewer feedback will likely guide future content strategies and format adjustments.
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