What is the story about?
What's Happening?
Clinique has unveiled the third iteration of its campaign aimed at empowering women to participate in rugby. The beauty brand is seeking applications from four grassroots rugby clubs for sponsorship, as part of its ongoing commitment to supporting women's sports. This initiative reflects Clinique's dedication to promoting inclusivity and encouraging female participation in traditionally male-dominated sports, providing resources and visibility to women's rugby teams.
Why It's Important?
Clinique's campaign to empower women in rugby is significant as it addresses gender disparities in sports and promotes inclusivity. By supporting grassroots clubs, Clinique is helping to break down barriers and create opportunities for women in rugby, fostering a more diverse and equitable sports environment. This initiative not only enhances Clinique's brand image as a champion of women's empowerment but also contributes to broader societal efforts to promote gender equality in sports. The campaign's focus on women's rugby highlights the importance of corporate support in driving social change and advancing women's rights.
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