What's Happening?
Aletta, a London-based fashion startup, presented its Spring 2026 Ready-to-Wear collection, designed by Freddy Coomes and Matt Empringham. The collection reflects British eccentricity, featuring quirky and eclectic designs that embrace craft and authenticity. Using materials like Kraft-tex, the designers create garments with unique planes, angles, and creases. The collection includes card-paper-backed jackets and brown shorts that stand on their own. Aletta's approach is characterized by a playful and mood-board-free style, with influences from British-preppy aesthetics and unconventional techniques.
Why It's Important?
Aletta's collection represents a fresh take on British fashion, blending traditional elements with modern creativity. The designers' focus on craft and authenticity aligns with broader industry trends towards sustainability and ethical fashion. By embracing unconventional techniques and materials, Aletta challenges the norms of fashion design, encouraging innovation and experimentation. The collection's playful and eclectic style appeals to consumers seeking unique and expressive fashion choices, contributing to the diversity and vibrancy of the fashion industry.
