What is the story about?
What's Happening?
Canelo Alvarez is set to earn more than $100 million for his upcoming fight against Terence Crawford, according to Turki Alalshikh, the Saudi matchmaker and deal broker. The fight, scheduled for September 13, is part of a three-fight deal with Alvarez. The event is expected to be a major draw, with Crawford aiming to prove his greatness and Alvarez seeking to maintain his status as a top fighter.
Why It's Important?
The substantial payout for Alvarez highlights the financial scale of major boxing events and the sport's ability to generate significant revenue. It reflects the growing international interest in boxing, with Saudi Arabia playing a key role in promoting the fight. The match also serves as a platform for both fighters to solidify their legacies, impacting future negotiations and contracts within the boxing industry.
What's Next?
Following the fight, the boxing community will be watching closely to see the implications for both fighters' careers. A victory for Crawford could lead to more high-profile matches and increase his standing in the sport. For Alvarez, a win would reinforce his dominance in the super-middleweight category. The event may also influence future negotiations and contracts within the boxing industry.
Beyond the Headlines
The fight touches on broader themes such as the role of major sporting events in entertainment and the economic impact of high-profile matches. The involvement of Saudi Arabia in the promotion of the fight reflects the growing international interest in boxing and the potential for global expansion of the sport.
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