What is the story about?
What's Happening?
Stellantis CEO Antonio Filosa has confirmed the launch of a new Ram mid-size truck set for 2027. This announcement follows the reopening of the Belvidere, Illinois factory, which will produce the new model. The truck is designed to fill the gap left by the discontinuation of the Dakota in 2011 and is expected to rival the Ford Ranger. The vehicle will feature a body-on-frame platform capable of supporting combustion engines, plug-in hybrids, and fully electric drivetrains. Filosa described the design as 'beautiful' and 'amazing,' indicating high expectations for the model's aesthetic and technical specifications.
Why It's Important?
The introduction of a new Ram mid-size truck is significant for Stellantis as it seeks to expand its market share in the competitive mid-size pickup segment. This move could attract consumers looking for alternatives to established models like the Ford Ranger and Chevrolet Colorado. The truck's versatile platform, accommodating various powertrains, positions Stellantis to meet diverse consumer preferences and regulatory demands for more sustainable vehicle options. The launch also represents a strategic investment in the U.S. manufacturing sector, potentially boosting local employment and economic activity in Illinois.
What's Next?
As Stellantis prepares for the 2027 launch, further details regarding the truck's specifications, pricing, and marketing strategy are anticipated. The company will likely focus on competitive pricing to attract buyers from rival brands. Additionally, the choice of name for the U.S. model remains undecided, with Stellantis expected to select a distinct badge to differentiate it from the Dakota name used in South America. Industry observers will be watching for updates on production timelines and potential collaborations with suppliers to ensure the successful rollout of the new model.
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