What's Happening?
MTV has announced the nominees for the 2025 Video Music Awards (VMAs) in two social categories: Best Group and Song of the Summer. Fan voting for these categories will be conducted on the MTV Instagram Story, starting September 2 and closing on September 6. The awards show will air live on September 7 across CBS, MTV, and Paramount+. Notable nominees include Tate McRae, Sabrina Carpenter, and several K-pop groups such as BLACKPINK and Seventeen. Lady Gaga leads the nominations overall with 12 nods, followed by Bruno Mars and Kendrick Lamar.
Why It's Important?
The VMAs are a significant event in the music industry, showcasing popular artists and influencing music trends. The inclusion of social categories highlights the growing impact of social media on music consumption and fan engagement. The voting process on Instagram reflects the shift towards digital platforms for audience interaction. Artists nominated in these categories gain visibility and potential boosts in their careers, while fans have a direct role in shaping the outcomes.
What's Next?
The fan voting process will unfold over several rounds, culminating in the final vote on September 6. The results will be revealed during the live broadcast of the VMAs on September 7. Artists and fans alike will be eagerly anticipating the outcomes, which could influence future collaborations and marketing strategies within the music industry.
