What's Happening?
Xavier Molyneux, an Australian actor known for his role in the upcoming Prime Video series 'Bloodaxe,' has signed with WME for representation across all areas. 'Bloodaxe,' created by Michael Hirst and
Horatio Hirst, is a Viking drama centered around Erik Bloodaxe, a legendary Viking warrior. Molyneux stars as Erik Bloodaxe, alongside Jessica Madsen, who plays his wife Gunnhild. The series explores their quest for the throne of Norway amidst fierce rivalries and betrayals. Production is currently underway in Ireland, with MGM Television producing the series. Molyneux's previous roles include Young Michael in Netflix's 'Take My Hand' and Byron Stone in the Australian series 'Neighbours.'
Why It's Important?
The signing of Xavier Molyneux by WME highlights the growing interest in historical dramas and the potential for international actors to gain prominence in U.S. entertainment. 'Bloodaxe' is expected to attract viewers interested in Viking history and epic storytelling, potentially boosting Prime Video's viewership. Molyneux's involvement in the series could enhance his career trajectory, offering him more opportunities in Hollywood. The series also underscores the collaboration between U.S. and international production companies, reflecting the global nature of the entertainment industry.
What's Next?
As production continues in Ireland, 'Bloodaxe' is anticipated to debut on Prime Video, potentially leading to further promotional activities and interviews with the cast. WME's representation of Molyneux may open doors for him in other major projects, both in television and film. The series could also spark interest in Viking history, leading to more content in this genre. Stakeholders such as Prime Video and MGM Television may focus on marketing strategies to maximize viewership upon release.
Beyond the Headlines
The series 'Bloodaxe' may contribute to a broader cultural interest in Viking history and mythology, influencing other media and educational content. The portrayal of historical figures like Erik Bloodaxe could lead to discussions about historical accuracy and representation in entertainment. Additionally, the series may impact tourism in regions associated with Viking history, as viewers seek to explore the real-world locations depicted in the show.











