What's Happening?
JuJu Watkins, a prominent women's basketball player from the University of Southern California, has become the first college athlete to invest in a professional women's sports team. She joined the investor
group for the Boston Legacy Football Club, an expansion team in the National Women's Soccer League set to debut in March 2026. This move is seen as a significant step in leveraging Name, Image, and Likeness (NIL) rights, allowing college athletes to engage in business ventures. Watkins, who is recovering from an ACL injury, will not play in the 2025-26 college basketball season but plans to return for the 2026-27 season.
Why It's Important?
Watkins' investment in the Boston Legacy FC marks a pivotal moment in women's sports, showcasing the growing influence and financial opportunities available to female athletes. This development underscores the impact of NIL rights, enabling athletes to build their brands and invest in the future of sports. Watkins' involvement could inspire other athletes to explore similar opportunities, potentially leading to increased investment and visibility for women's sports. The move also highlights the evolving landscape of college athletics, where athletes are increasingly seen as entrepreneurs and stakeholders in the sports industry.
What's Next?
As the Boston Legacy FC prepares for its inaugural season, Watkins' role as an investor will likely draw attention to the team and the league. Her involvement may encourage other athletes to consider similar investments, potentially leading to more diverse ownership and support for women's sports. Watkins' return to college basketball in the 2026-27 season will be closely watched, as her performance could further enhance her influence and opportunities in the sports world.
