What is the story about?
What's Happening?
Keel and Curley Winery in Plant City, Florida, is actively working to engage more youth in the agriculture industry, which is projected to see a 1% decrease in jobs by 2034 according to the U.S. Bureau of Labor Statistics. Wendy Camacho, COO of the winery, exemplifies the potential for career growth within the industry, having started as a brand ambassador and worked her way up. The winery is particularly focused on attracting young Hispanic workers, emphasizing the cultural and economic importance of agriculture.
Why It's Important?
The agriculture industry is a vital component of the U.S. economy, providing numerous jobs and supporting food production. Engaging youth, especially from minority communities, is crucial for sustaining the industry and ensuring its future growth. By highlighting career opportunities and the cultural significance of agriculture, businesses like Keel and Curley Winery can help address workforce shortages and promote diversity within the sector.
What's Next?
Keel and Curley Winery plans to continue its outreach efforts, including hosting events like sangria nights to attract more Hispanic youth. These initiatives aim to educate young people about the various career paths available in agriculture, potentially reversing the trend of declining job numbers and fostering a new generation of industry leaders.
Beyond the Headlines
The focus on engaging Hispanic youth in agriculture not only addresses workforce needs but also promotes cultural integration and community development. By providing career opportunities and fostering pride in agricultural work, businesses can contribute to broader social and economic advancements.
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