What's Happening?
French luxury group Kering has partnered with Shanghai Fashion Week to launch the CRAFT programme, aimed at fostering Chinese fashion and creative industries. The initiative, named 'Creative Residency
for Artisanship, Fashion and Technology,' was announced during the opening ceremony of the Kering pavilion at the China International Import Expo. The programme seeks to identify promising Chinese designers through a rigorous selection process led by an international jury of industry leaders and experts. Selected talents will participate in a residency programme in Milan, Paris, and Shanghai, curated by Kering. The initiative is designed to promote craftsmanship, creativity, and innovation, while strengthening the dialogue between China and Europe in design and future business models.
Why It's Important?
The CRAFT programme represents a significant investment in the future of Chinese fashion, aiming to empower local designers to engage globally and enhance their brand-building capabilities. By fostering international exchange in business, culture, and innovation, Kering is contributing to the expansion of the fashion ecosystem. This initiative not only supports sustainable and future-oriented developments but also strengthens the global influence of Shanghai's fashion industry. The programme could lead to the emergence of 'glocal' brands—local Chinese fashion houses with the potential to expand globally, creating synergies with Kering's brands.
What's Next?
Selected designers will soon begin their residency programmes in Milan, Paris, and Shanghai, where they will develop their skills in craftsmanship, creativity, and innovation. The collaboration between Kering and Shanghai Fashion Week is expected to continue fostering international exchange and nurturing emerging talent in China's fashion and creative industries. As the programme progresses, it may lead to increased visibility and opportunities for Chinese designers on the global stage, potentially influencing future business models and design trends.
Beyond the Headlines
The CRAFT programme highlights the growing importance of cross-cultural collaboration in the fashion industry. By integrating local and international visions, the initiative could lead to long-term shifts in how fashion brands operate and engage with global markets. It also underscores the role of major fashion houses like Kering in driving innovation and sustainability within the industry, setting a precedent for other companies to follow.
