What is the story about?
What's Happening?
The NBA has announced a multi-year partnership with Amazon Web Services (AWS) to develop a new basketball intelligence platform called 'NBA Inside the Game.' This platform utilizes AI to create advanced statistics such as 'Defensive Box Score' and 'Expected Field Goal %,' which analyze player performance and game dynamics. AWS will serve as the official cloud and AI partner for the NBA, WNBA, G League, Basketball Africa League, and NBA 2K League. The partnership aims to enhance the understanding of basketball through data-driven insights, available across various NBA digital platforms.
Why It's Important?
This partnership is a significant step in integrating advanced technology into sports analytics, offering deeper insights into player performance and game strategies. By leveraging AWS's AI capabilities, the NBA can provide fans, coaches, and analysts with more detailed and accurate data, potentially transforming how basketball is understood and played. This collaboration also highlights the increasing role of technology companies in sports, as they seek to enhance fan engagement and operational efficiency through innovative solutions. The move could set a precedent for other sports leagues to adopt similar technological advancements.
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