What is the story about?
What's Happening?
Hannah Berner and Paige DeSorbo have been named among the TIME100 Creators for 2025, highlighting their significant impact in the entertainment industry. The duo, known for their appearances on Bravo's 'Summer House,' gained popularity during the COVID-19 pandemic by hosting Instagram Live sessions aimed at spreading joy. Their collaboration evolved into the 'Giggly Squad' podcast, which has amassed over 44 million downloads and ranks among Apple's top podcasts. Berner, a comedian with a Netflix special, and DeSorbo, a reality TV star and entrepreneur, have also achieved success as New York Times best-selling authors with their book 'How to Giggle: A Guide to Taking Life Less Seriously.' Their national tour further solidified their influence in the entertainment sector.
Why It's Important?
The recognition of Hannah Berner and Paige DeSorbo as TIME100 Creators underscores the growing influence of digital content creators in shaping modern entertainment. Their success story illustrates the power of social media and podcasting as platforms for reaching wide audiences and building personal brands. This trend reflects a shift in the entertainment industry, where traditional media is increasingly complemented by digital content. The duo's achievements also highlight the potential for content creators to diversify their portfolios, as seen in their transition from reality TV to podcasting and authorship. This development is significant for aspiring creators and the entertainment industry, as it demonstrates the viability of non-traditional pathways to success.
What's Next?
Following their recognition, Hannah Berner and Paige DeSorbo are likely to continue expanding their brand and influence. Their success may inspire other content creators to explore similar avenues, potentially leading to more diverse and innovative content in the entertainment industry. As they continue to engage with their audience through various platforms, they may also explore new projects or collaborations that could further enhance their reach and impact. The entertainment industry may see increased investment in digital content creation, as platforms and brands seek to capitalize on the popularity of creators like Berner and DeSorbo.
Beyond the Headlines
The rise of Hannah Berner and Paige DeSorbo highlights broader cultural shifts towards valuing authenticity and relatability in entertainment. Their success suggests a growing audience preference for content that feels personal and genuine, as opposed to highly produced traditional media. This trend may influence how entertainment is produced and consumed, with a focus on fostering genuine connections with audiences. Additionally, their journey from reality TV to successful entrepreneurs and authors exemplifies the potential for content creators to leverage their platforms for broader opportunities, challenging traditional career trajectories in the entertainment industry.
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