What is the story about?
What's Happening?
The Cruise Lines International Association (CLIA) is focusing on river and expedition cruising during its October Cruise Month campaign. This initiative includes new educational opportunities for travel agent members, featuring interactive Spotlight Sessions that will explore the latest developments in these dynamic areas of cruising. These sessions will be recorded in front of a live audience and made available online to CLIA members. The campaign is structured around four weekly themes: Ocean Cruising, River Cruising, Expedition Cruising, and Luxury Cruising. The sessions aim to enhance travel agents' product knowledge and provide insights from industry leaders. A select group of CLIA members will participate in the live audience in Sydney, contributing to the discussions and recordings.
Why It's Important?
The focus on river and expedition cruising reflects significant investment and innovation in these sectors, which have become increasingly popular. By equipping travel agents with deeper insights and practical knowledge, CLIA aims to capitalize on this growing interest and drive consumer engagement. This initiative is crucial for the travel industry as it seeks to recover from the impacts of the pandemic, offering agents tools to better market and sell these unique travel experiences. The campaign also supports the broader travel ecosystem by directing consumers to local CLIA travel consultants, potentially boosting business for these professionals.
What's Next?
CLIA's Cruise Month will continue with its planned weekly themes, providing ongoing resources and marketing tools for its members. The Spotlight Sessions will be added to CLIA's professional development library, serving as a long-term resource for travel agents. As the campaign progresses, it is expected to generate increased interest and bookings in river and expedition cruising, benefiting both the cruise lines and travel agents involved.
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