What's Happening?
The NFL is expanding its international presence with a game between the Atlanta Falcons and the Indianapolis Colts, set to take place at the Olympiastadion in Berlin, Germany. This Week 10 matchup is part
of the NFL's ongoing efforts to globalize the sport. The game is scheduled for Sunday, November 9, 2025, with a kickoff time of 9:30 a.m. ET. The Colts' new player, Sauce Gardener, is expected to join the team in Berlin, pending clearance from concussion protocol after an injury in Week 7. The game will be broadcast on the NFL Network, and fans can also stream it via NFL+, Fubo, and DirecTV, among other platforms.
Why It's Important?
This international game is significant as it highlights the NFL's strategy to broaden its fan base beyond the United States. By hosting games in Europe, the NFL aims to increase its global viewership and market share, potentially leading to increased revenue from international broadcasting rights and merchandise sales. The presence of high-profile players like Sauce Gardener can attract more attention and enhance the league's appeal in new markets. This move also reflects a growing trend among major sports leagues to tap into international markets, which can lead to more diverse fan engagement and business opportunities.
What's Next?
Following the game in Berlin, the NFL will likely assess the success of this international event to plan future games abroad. The league may consider expanding the number of international games or exploring new locations to host them. Stakeholders, including team owners and sponsors, will be keen to evaluate the financial and brand impact of these games. Additionally, the performance of players like Sauce Gardener in international settings could influence team strategies and player marketing efforts.
