What is the story about?
What's Happening?
Kao Corporation has announced a new strategy to accelerate growth in its cosmetics business, targeting net sales of 400 billion yen and an operating margin of 15% by 2030. The strategy focuses on six brands and three overseas expansion models, leveraging technological assets and AI to enhance competitiveness. Kao aims to expand its presence in Europe, Asia, and other markets, with a goal of generating 50% of total brand sales outside Japan by 2027.
Why It's Important?
Kao's strategic revamp reflects the company's commitment to global expansion and innovation in the cosmetics industry. By focusing on key brands and leveraging technology, Kao aims to strengthen its market position and drive sustainable growth. This strategy may influence industry trends and competitive dynamics, as other companies seek to enhance their global presence and technological capabilities.
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