What's Happening?
As Generation X begins to reach age 60, their preferences are reshaping luxury lifestyle communities. A PulteGroup survey indicates that 62% of Gen Xers prefer living among diverse age groups rather than exclusively with peers. This trend is prompting changes in retirement community offerings, with Pulte's Del Webb brand adapting to remove age restrictions. Gen Xers are also expressing readiness for retirement, though some cite financial concerns and fulfillment in work as reasons to continue working.
Why It's Important?
The evolving preferences of Gen Xers are influencing the design and marketing of retirement communities, highlighting a shift towards inclusivity and diversity. This demographic change could impact the real estate market, prompting developers to create more flexible living environments that cater to varied age groups. Understanding these preferences is crucial for businesses aiming to attract and retain Gen X customers, as they represent a significant portion of the population entering retirement age.
