What's Happening?
Produce Now, a Tulsa-based company, is revolutionizing the local food industry by utilizing indoor farming techniques to provide fresh produce directly to consumers. Launched in April 2024, the company grows
pesticide-free greens inside climate-controlled hydroponic GrowPods. This method allows Produce Now to harvest every Sunday, prepare meals on Monday, and deliver by Tuesday, ensuring maximum freshness. Unlike traditional store-bought produce, which often travels over 1,200 miles and may sit for weeks before reaching consumers, Produce Now offers a local solution with zero preservatives or unwanted additives. The company also supplies bulk produce to restaurants and community partners, and provides GrowPods for educational and research purposes.
Why It's Important?
Produce Now's approach addresses significant concerns about the national food system, including the use of chemicals in large-scale agriculture and the environmental impact of long-distance food transportation. By offering locally grown, nutrient-rich food, the company supports sustainable practices and enhances food security within the community. This model not only benefits consumers by providing fresher options but also supports local economies and reduces carbon footprints associated with food distribution. The initiative could inspire similar models in other regions, promoting healthier eating habits and environmental responsibility.
What's Next?
Produce Now plans to expand its offerings by entering Mother Road Market Kitchen, providing customizable salads and protein options for home delivery. This expansion could increase its customer base and further integrate its products into the local food scene. Additionally, the company aims to make clean, local food accessible in schools, institutions, and communities worldwide, potentially influencing broader changes in food distribution and consumption patterns.
